Hi, I'm Maen Hadid!
Data-driven Analytics Expert
Data-driven analytics expert with 15 years in digital marketing, transforming data into actionable insights.
Skilled in dashboard development, Azure, Power BI, SQL, Looker Studio, Excel, HubSpot. Agile, results-driven, passionate about optimizing performance and marketing automation
KEY ACHIEVEMENTS
Multi-Million-Row Insight Platform
Insights & benchmarks from GA4, HubSpot & multiple ad platforms
Executive Leadership Dashboards
High-level data visualization with business-crucial KPIs front and center
GA4 Rollout and Training
Trained 35+ colleagues on UA to GA4 transformation & platform interface
HubSpot Marketo Migration
Complex data cleansing & processing
Work Experience
Chartered Professional Accountants of Canada (CPA Canada)
Senior Manager, Commercial Operations - 2026 - Present
Leading the design and integration of CPA Canada’s commercial systems backbone, building a scalable, secure, and data-driven commercial platform.
Leading and developing a high-performing team to drive unified operations across marketing, sales, and digital commerce through integrated data, modern infrastructure, and clear, actionable commercial intelligence
Chartered Professional Accountants of Canada (CPA Canada)
Manager, Data Science - 2025 - 2026
Advising senior stakeholders through data analysis, trend identification, and actionable insights that inform strategic decisions for new product launches.
Leading and mentoring Analytics Specialist to drive team growth and performance.
Chartered Professional Accountants of Canada (CPA Canada)
Manager, Digital Marketing Analytics and Insights - 2022 - 2025
Built a performance measurement platform connecting millions of data rows across webpages, campaigns, and emails to generate comparable datasets and deliver instant, reliable, and actionable insights.
Provided executive leadership team with live dashboards to monitor performance of high-profile campaigns and oversee performance of key business areas.
Conducted a content audit on 9K+ webpages by collecting, cleaning and normalizing Google Analytics data over a 2-years duration accounting for various context factors.
Deployed, rolled out and trained 35+ staff member on GA4.
Nicoya Lifesciences
Digital Marketing Manager - 2020 - 2022
Led the transition of marketing automation systems (HubSpot to Marketo) and the integration with CRM (Salesforce).
Developed and implemented B2B digital marketing strategy with a main objective of lead generation covering inbound and outbound marketing.
Managed the website's frontend, backend, and content with a focus on enhancing user experience to increase conversion rates by analyzing performance data.
Babilou Middle East
Senior Digital & PR Manager - 2019 - 2020
Defined the digital strategy and participated in its execution with hands on experience in paid media campaigns and visual content creation.
Led brand awareness campaigns reaching 3M in target audience with 72% penetration by creating relatable visual content.
Raised paid media conversions share by 72% by constantly optimizing all touch points across the customer journey (GMB, Website Landing Pages, Customer Care Online to Offline Channels).
L'Oréal Middle East
Digital Manager Makeup - 2018 - 2018
Led digital transformation for Makeup brands in Consumer Products Division by upskilling marketing team to fully understand and think digital.
Sat digital strategy in alignment with Marketing, Trade & eCom teams to build a holistic approach resulting in smooth & consistent consumer journey.
Led “Makyaj Wa Banat” YouTube show to elevate the Maybelline Channel to be the second biggest and the fastest growing worldwide.
adidas
Digital Marketing Manager - 2016 - 2018
Supported the launch of adidas eCommerce in GCC: Arabic front-end user experience, promotion activities, Google Analytics.
Built regional digital strategy & identified digital KPIs on campaign & channel levels. to ensure awareness, reach & engagement targets are met resulting into high brand ROI performance.
Managed a team of 4 agency members to drive speed and excellence.
Deployed global consumer facing digital platforms. (adidas Runners Community, Tango League Football Community): updated, trained & aligned with internal stakeholders on system features & issues.
End-to-end responsible for development of internal digital projects. by aligning with internal stakeholders across different departments, external teams and 3rd party agencies to reach a stable digital solution that made complicated day-to-day tasks easier. (Budget Tracker, Media Tracker)
Agile project management from initiation to closure including defining scope & stakeholders, aligning with front-end & back-end teams, share status updates, and advising on nice-to-have vs. must-have list of features.
Built benchmarking platform supporting data-driven decision making.
Increased adidas Instagram followers from 9,000 to 155,000 in 2 years.
Xaxis - GroupM
Programmatic Campaign Manager - 2015 - 2016
Worked closely with planning & Client servicing teams to plan, setup & optimize programmatic campaigns.
Programmed automation tools for data manipulation and analysis purposes that helped enhancing daily Monitoring & Optimizing campaigns across multiple agencies.
ikoo Affiliate Network
Affiliate Marketing Sales Professional - 2012 - 2014
Introduced affiliate marketing to over 300 local & international businesses by directly contacting key decision makers.
Assisted in planning, managing & optimizing affiliate programs across multiple digital channels (PPC, Cashback, Incentive, SEM, SEO, Tracking, Validation, etc…)
Hashem Computers & Communications
E-Marketing and Communication Officer - 2008 - 2012
Led a team of 2 technical resources in insuring the satisfaction of over 80 monthly customers helping with their mobile/tablet devices (mainly Apple & Android devices).
Data Mining and Management: Increased efficiency of daily tasks by creating a data management & manipulation system. This resulted in ease of management for 200,000 contacts records and 500 products in local and online connected databases.
Education
Computing
University of Portsmouth - 2011 - 2012
Bachelor of Science in Computing.
Business, Marketing
Arabian International University - 2009 - 2011
Studied for 2 years business, marketing specialization.
Computing and Business Applications
Edexcel International - 2005 - 2007
Higher Diploma in Computing and Business Applications
Skills
Azure
Power BI
SQL
Looker Studio
Google Sheets
Microsoft Excel
People Management
Digital Marketing
Marketing Automation
HubSpot
Marketo
Languages
Arabic
Native
English
Near-Native
Interests
Woodworking
Woodworking enthusiast. I enjoy the entire process—from planning and problem-solving to shaping raw materials into something useful. It's a creative outlet that helps me slow down, focus, and recharge.
Technology
Passionate technology enthusiast who loves diving into new devices, understanding how they work, and uncovering practical applications for them.
Photography
Nature and landscape photography enthusiast. I enjoy capturing the beauty of the outdoors and am always looking for new places to explore through a lens—with dream destinations like Lake Louise and Iceland high on the list.